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Your Business Isn't Broke. You Just Don't Know Where the Money's Going

April 24, 20255 min read

Let me guess.

Your business is bringing in revenue.
You’ve got clients. You’re booked out.
From the outside, it looks like you’re killing it.

But on the inside…
You’re stressed about cash flow.
You’re nervous to pay yourself.
You’re not sure if you can afford to hire.
And no matter how much you earn, you feel like there’s never quite enough.

I’ve had that conversation with more women than I can count.
They tell me their business isn’t working.
That they must be doing something wrong.
That they feel like they’re always on the edge of a financial cliff.

But here’s what I almost always discover when we dig into the numbers:

The business isn’t broke. The money just doesn’t have a plan.

Most women don’t need to earn more, they need to manage better

That’s not shade. That’s a system issue.
Because no one taught us how to manage money in a business.
We were taught to keep going, keep growing, keep bringing in more.

But more money doesn’t automatically mean more peace.

In fact, growth without clarity is often what creates the panic.

When you don’t know what’s coming in, what’s going out, what’s owed, and what’s left...your brain will fill in the gaps with fear.

It’ll tell you to stay small.
It’ll tell you not to spend.
It’ll tell you you’re failing, even if you’re on track.

This is why financial clarity is so powerful.
Because it gives you a sense of control, not just over your money, but over your mindset.

Here’s what most entrepreneurs don’t know about their own businesses

  • What their actual monthly expenses are

  • What their profit margins are by offer

  • How much they need to set aside for taxes

  • What their break-even number is every month

  • What percentage of their income is going to team, software, or subscriptions

  • How much they can safely afford to pay themselves

If you’re running blind in any of those areas, of course money feels hard.
Of course you feel like you can’t make decisions.
You’re building in the dark.

The problem isn’t your effort. It’s your visibility.

When your money is a mystery, everything becomes harder:

  • You hesitate to hire help, even when you desperately need it

  • You hold back from investing in growth, even when the ROI is there

  • You don’t pay yourself, even though the business is generating income

  • You start resenting your work, even though it’s what you love

  • You become reactive instead of proactive, because you don’t trust the numbers

But when you understand where your money is going…

You get to take control again.
You get to make confident decisions.
You get to lead like a CEO, not just survive like a service provider.

This isn’t about spreadsheets, it’s about stability

I know numbers can feel intimidating.
Especially if you’ve avoided looking too closely.
But I promise you, clarity is never as scary as confusion.

When you get clear on your finances, everything starts to feel more grounded.

You’ll know:

  • Exactly how much revenue you need to cover your costs and goals

  • Where to cut back without compromising growth

  • Where to invest to get better returns

  • How to price based on actual numbers, not vibes

  • How to build in a regular paycheck for yourself

  • How to build a buffer, so you’re not living client to client

This is the financial empowerment most business owners are missing

It’s not just about budgeting or tracking receipts.
It’s about building a business that feels solid.
That supports your vision.
That gives you options.
That removes the daily financial stress loop from your nervous system.

Because money stress doesn’t just live in your bank account.
It lives in your body.
In your sleep.
In your relationships.
In your decision-making.
In your ability to show up and lead.

Especially in mid-life, we cannot afford to keep guessing

If you’re navigating menopause, perimenopause, or even just a body and brain that don’t bounce back like they used to, you need financial stability more than ever.

You need to know your business has your back.
You need systems that reduce mental load, not add to it.
You need to be able to step away when you need to and trust that things won’t fall apart.
You need to know that your business is sustainable, not just successful.

That starts with knowing your numbers.

It’s not too late and you’re not behind

I don’t care how long it’s been since you opened your QuickBooks.
I don’t care if your spreadsheet is a mess or nonexistent.
I don’t care if you’ve never paid yourself a consistent paycheck.
There is always a way forward.
And it starts with one decision: to stop avoiding and start aligning.

Because your business isn’t broken.
It just needs better information.
And you deserve better information.

Let’s make the money make sense again

This is what we do inside Profit & Lattes.
We help you get clear, confident, and in control of your finances.
We help you see what’s actually happening, so you can make better choices.
We help you build systems that support growth without the chaos.

No shame. No overwhelm. Just clean, empowering clarity.

Ready to feel like the CEO again?

Let’s figure out exactly where your money is going and how to make it work better for you.

Connect with Us!

Menopause is a Mindf*ck. So is running a business.
We help you make sure you and your finances aren’t.

Go From WTF to Empowered AF with the The No-BS Deep Dive
Click here to get started!

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Kelly Hill is a Chartered Professional Accountant (CPA, CGA) and founder of Profit & Lattes Inc., a company dedicated to simplifying financial management for creatives and coaches. 

With over two decades of experience, Kelly combines financial expertise and innovative technology to help businesses thrive. Kelly is a QuickBooks Certified professional and has received several awards for leadership and excellence in her field.

Kelly Hill, CPA

Kelly Hill is a Chartered Professional Accountant (CPA, CGA) and founder of Profit & Lattes Inc., a company dedicated to simplifying financial management for creatives and coaches. With over two decades of experience, Kelly combines financial expertise and innovative technology to help businesses thrive. Kelly is a QuickBooks Certified professional and has received several awards for leadership and excellence in her field.

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